Core values are a part of business. That’s why Selco wanted a film to show theirs off, but in an engaging ‘less corporate’ way. Sounded good to us, so we were keen to test our creativity and filmed a piece entirely on steadicam, moving around seamlessly between a Selco warehouse and their head office. We casted a presenter, the wonderful Chris Clarkson, who brought the film to life and has featured in a few more of our commercials since. Keep an eye out for him!